This film was made for Createum, an environmentally conscious land development company. Createum is developing an eco resort in Solan valley, in the lower Himalayas.
The communication objective of this film was to present Serenity Valley not just as an eco-resort with an innovative concept but as a project that will have a positive long and short term impact on the lives of the local Himachali people and generate revenue for the state as well as for its residents. For an environmentally conscious city dweller it will be a meaningful getaway. For the local residents, it will be a source of sustainable livelihood. Serenity Valley stands at the meeting point of these two lifestyles. It lets these two worlds overlap, so that each learns from and mutually benefits from the other at both a personal and societal level.
Role: Conceptualizer,Script writer, Co-director, Post-Production Supervisor.
No comments:
Post a Comment